For more than 25 years, Marc Rodríguez has led Latino, as well as the general market, advertising, and media campaigns at the national, state, and local levels. Over that time Marc has guided blue-chip brand consumer goods and services, non-profits, national businesses, organizations, government agencies as well as political candidates and elected officials. He’s served on campaign teams that have executed strategic, Latino outreach and messaging for the Republican National Committee (RNC) as well as spearheaded Latino constituent-targeted campaigns such as Bush-Cheney-2000 (garnering 44% of the Latino vote, still unsurpassed for a Republican presidential candidate) and 2004, McCain-Palin 2004, Romney-Ryan 2008, Jeb Bush for Governor, Rick Perry for Governor, Henry Bonilla for Congress, as well as countless Texas statewide and municipal campaigns.

Additionally, Marc has achieved a high degree of success in elevating the brand profile and consumer demand, within the Latino market, for products and services like Procter & Gamble, Coca-Cola, American Airlines, Burger King, Cerveza Tecate, Sprint Mobile, HEB Grocery Company, and McDonald’s.

Maintaining his long-standing engagement with the Latino community, communications, and media landscape, Marc most recently served as the Executive Vice President of Growth and Development for La Prensa Texas media group; leading and advancing the education, engagement, and empowerment of the Hispanic community of San Antonio and South Texas.